Michael Hazell
Executive Creative & Lead Product Designer — 18+ years crafting intuitive, user-centric apps that attract users and cut churn. I fuse AI, trend-driven insights, and proven design processes to align customer needs with business goals. Available for consulting, fractional leadership, or hands-on AI augmented and thoroughly well researched and data led UX/UI execution.
LATEST WORK
Showcasing a selection of carefully curated / crafted products, concepts & samples from
past & current projects which inspire, disrupt and solve problems.
Trusted by brands like Nike, YouTube, KFC, Old Mutual & Santam — I lead design from strategy to deployment, turning ideas into engaging, high-performing products. With 18+ years across local and global markets, I align creativity with ROI, reduce churn, and boost user engagement. Let’s talk.
PRACTICAL SKILLS AT A GLANCE
User Research and Analysis, Interaction Design, UX Design & UI Design (Visual Design), Prototyping and Testing, Graphic Design, Film, Ideation, Brand Design, Logo Design, Brand Development, Digital Marketing, Artificial Intelligence
TESTIMONIALS
A selection of testimonials from some of the brands and individuals I have worked with.
Russell Egan
CEO @ Egan Prop
Working with Michael is always a pleasure. He has a truly unique creative mind which seems to compliment any project incredibly well. His professionalism and ability to turn work around in record time is truly admirable.
Will Nicholson
Owner @ Arcade
Michael Hazel worked on several jobs with us. He was pleasant, efficient and professional, and his creative research and treatment preparation helped us win a few project pitches. I recommend working with him!
Dan Mace
Director @ YouTube
Mike is one of the good guys. Not just his attitude, but his mind works in a unique way. I can leave him with a brief and come back 24 hours later to see things that didn’t even cross my mind. He is thorough, honest and reliable.
Jason Fialkov
Director @ Freelance
Dude you are super talented and reliable! You know you don't need a reference from me but here is one anyway.
Camilla Kohlmeyer
Owner @ FlexiFit
When I approached Michael with our business idea, he went over and above my expectations in terms of delivery. He listened and delivered exactly what we wanted in a seriously short space of time. He is brilliant at what he does and I am looking forward to working with him again.